Think Right - Chloe Grace Studio

Strategy and design of a compelling visual identity to rejuvenate the outdated image of documentary film festivals, helping Think Right stand out from the competition.

Jobs Done

Communication Strategy
Competitor analysis
Brand Identity
Web Design
Photo Editing
Design of communication materials Design of the Merchandising

Timeframe

~ 4 months

Concept

The logo is designed to adapt each year to the new theme of the festival. The base logo consists of a typographic interplay of interlocking letters. Stickers are added to this logo with a 'scrapbooking' effect.
This year, the stickers are multiples symbols of Ukraine, with the 2024 edition paying tribute to this country."